Let’s face it! You need more LEADS. In today’s post I will highlight how you can get FREE leads with search engine optimization.That’s right FREE!! Let’s dive in.
What the heck is SEO? How Can It Help You?
SEO or Search Engine Optimization is an approach of customizing your website in ways that Google can find your site as more relevant to a given search query. Use of keywords, link building techniques and media in content is imperative and the way these are placed have a significant effect. Posts with several keywords, also known as keyword stuffing, can be counterproductive as Google’s algorithm may consider it spam post.
The aim of a Google search is pretty simple, to display relevant content to the search term. Focusing on content should boil down to clarity and relevant topics. This is one of the core principles.
It’s an algorithm that Google uses to rank pages in their search engine results. In order to succeed in PageRank, getting active online is a necessity; making your websites presence felt in many different sites increases the chances of your website ranking higher. One of the sure shot ways of doing this is to post good content and information that is useful to the target audience. As people begin to share your content, the PageRank system recognizes this, resulting in better rankings during a search.
Although basic SEO techniques form the core of an online marketing campaign, emphasizing on local search reports gives you the capability of building credibility. If you are a small/medium business owner, this may be the deciding factor in outranking your competition.
In local markets, having an edge over your competition is instrumental for getting new and repeat business.
You may be aware of some strategies that can improve your ranking but unsure as how to implement them. Digital marketing firms are dedicated to performing these services.
Tips to look out for a good SEO firm:
Have proof of ranking other clients
Have customer reviews
Show genuine interest in your business
Good customer support
Are knowledgeable in Google guidelines for ranking.
I've been in the digital marketing space since 2008. I work mainly in the B2B, and B2C niches. I leverage direct response marketing to generate more traffic, leads, and sales. When I'm not working I enjoy hiking, beaches, yoga, and crossfit with great friends.