Are Company Owners Paying Attention To The Changes Google Has Implemented That Are In Favor Of Local Businesses?
Forester Research has conducted a survery of more than 4000 companies and as many as 90% of these businesses revealed that search engine optimization or SEO was among their top three tactics for obtaining new clients, while a mere 7% stated that they found social networking to be a viable marketing platform. The driving force behind online marketing is SEO. Social media has not yet consistently shown the ability to provide companies with a consistent return on their investments. Yet SEO is becoming increasingly popular among local businesses and consumers and Google, the search engine giant, is certainly aware of this fact. Google has just recently implemented some substantial changes in their search results which tend to be very advantageous for local companies and their local SEO campaigns.
Google Maps or Google Places was recently launched by the giant and is essentially a site that will provide web users with the location and contact information for a listed business, as well as consumer reviews. For instance, if you live in Los Angeles and are in search of a chiropractic professional, your Google Places search will reveal the top 7 chiropractors in the Los Angeles area. Thus, local SEO helps companies to drive traffic to their sites and to ultimately increase their sales.
Unfortunately, however, there remains a large number of companies who are not yet benefitting from this valuable opportunity to gain new customers. These businesses often have no idea of how to set up a Google Places page. These are essentially free websites that can be claimed by companies. Once this process has beeen completed, a postcard verifying the address of the business listing will be sent by Google. This will contain a pin number that the business will need in order to verify the listing.
Google allows businesses to include 5 videos, 10 photos, and their web addresses. One important aspect of the recent changes is the incorporation of consumer reviews from other sites such as Yellow Pages, Yelp and Merchant Circle.
Since your local market can only secure 7 slots with Google Places, landing one of these coveted spaces will require a formidable knowledge of local SEO. A local SEO company can help you get the online attention that you need to succeed in your local market.
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I've been in the digital marketing space since 2008. I work mainly in the B2B, and B2C niches. I leverage direct response marketing to generate more traffic, leads, and sales. When I'm not working I enjoy hiking, beaches, yoga, and crossfit with great friends.